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Metso Crushing and Screening equipment and
carries conveyors, aggregate processing machinery,
and other related products. Wagner’s technology
solutions group, intended to help maximize owner
productivity and profitability, integrates a variety
of Trimble Navigation and Caterpillar Accugrade
guidance systems that help operators understand
where they are and what they are doing. Likewise,
remote machine monitoring solutions help owners
keep track of assets and understand the health and
operating conditions of each machine.

“We carry a wide range of heavy equipment and
have a variety of ways that we support the customer
beyond the initial purchase,” says Tyler Holtmeyer,
Ag. Product Specialist, and newly minted Wagner
brother-in-law.

Wagner’s full-service maintenance and repair
facilities allow them to offer customers equipment
service contracts, competitive parts pricing rates,
machine monitoring technologies, operator training,
and a wide range of financing packages to suit
any budget. In addition to supporting Wagner’s
Ag. Division, Holtmeyer’s responsibility as Retail
Presence Champion puts him in close contact with Recent large-scale investments in improving the
the customer experience. Wagner experience include opening a new 100,0000
SF facility on a 20-acre site in Bloomfield, New Mexico
“We’re making investments in all of our facilities, in 2016. The state-of-the-art facilities consolidated
enhancing our presence for both our customers and roughly 100 employees previously working from two
our employees,” says Holtmeyer. “We have 10 retail- different locations in the Farmington, New Mexico
focused locations, and 32 facilities in all. Creating area. Locally, Wagner has invested in improving
consistency and cohesion within our locations its Aurora offices on Smith Road just east of Pena
improves the employee experience and therefore the Boulevard. Home to some 300 Denver-area employees,
customer experience.” the new and improved campus will make significant
updates to Wagner’s headquarters to better facilitate
Holtmeyer points out that just as in other retail customer service. The facilities are being improved
situations, the heavy equipment customer has by general contractor, Catamount Construction, in an
expectations that must be met for the sales occupied renovation that is expected to be ready for
experience to be effortless. Equipment must be full re-occupancy in early December.
attractively displayed, the choices and options must
be understood, and the financial transaction must “It’s important to show our clients and staff that
be handled comfortably, confidently, and efficiently. we are here to stay,” says Braden proudly, reflecting
Perhaps most important, the sales force must be able on frequently meeting people at various industry
to speak knowledgeably about the equipment and the events who have done business with his family for
industries Wagner serves. generations. Carrying on a legacy of honest, reliable,
and readily dispensed knowledge on the heavy
“Caterpillar alone represents about 300 different equipment that keeps people and industries moving
machines,” says Holtmeyer. “It takes a team effort forward seems a simple objective; one embraced by
to give each customer as much information as we everyone at Wagner. “Reinvesting in our facilities
possibly can in making the ideal selection for their sends a strong message that we care about the
application. We’re improving both facilities and Wagner experience and we are committed to staying
processes to improve the overall Wagner experience. ahead of the curve in providing the best solutions at
We want customers to be confident that we are easy the lowest owning and operating cost in the heavy
to do business with.” equipment industry.”

36 AGC Colorado Annual Magazine